About Us 

We are team midMorpheus trying to create timeless clothing…

Why midMorpheus ?

Basically midMorpheus is made up of 2 words, mid+Morpheus

mid : is an abbreviation of “more into dreams”
Morpheus : is the greek god of dreams, the god who is associated with dreams

What does midMorpheus mean?

 The name consists of two words: mid + Morpheus.

Mid is a shortened form of “more into dreams.”
Morpheus is the Greek god of dreams.
So, essentially, with midMorpheus, we represent our tagline “More into dreams” along with the concept of Morpheus — the god of dreams.

Why is the “M” in midMorpheus lowercase and not capitalized?

The lowercase “m” represents something that is incomplete or “unfinished.” By using this, we convey the idea of “unaccomplished dreams” or “Adhure Sapne” (unfinished dreams).

What is the brand vision?

 Our vision is simple: “We want to create clothes that help people wear their dreams.” How is this possible?
This will be possible when we make comfortable, classy designs because when you wear clothes that are both stylish and comfortable, it boosts your confidence. And that confidence helps you pursue your goals and dreams with the energy to succeed.

What is the unique thing you’re doing differently from other brands in the market?

 Right now, we don’t have a unique selling point (USP), but we’ve identified a gap in the market.
Many new and startup brands launch expensive clothing, like hoodies priced at ₹2,500 or ₹3,000. But with that price, I could easily buy a hoodie from established brands like H&M, Allen Solly, etc. So why would I choose a new startup brand?
Before spending ₹2,000 or ₹3,000 on a new brand, I’d think twice. There’s a trust issue, especially if the product doesn’t meet expectations.
But if I can get a hoodie from a known brand at the same price, it’s even better — my social status looks better.
That’s why our aim is to offer “Everything under ₹999.”

Our target audience is also the struggling youth, who often don’t have the resources to invest heavily in fashion and style.

Who is the target audience?

 Our target audience is the struggling youth, who may not have the time or knowledge to focus on fashion and styling.
So, our clothes will be basic yet classy, offering them stylish options without the high price tag.